Tips for using Social Networks to Post Jobs

hIn the pursuit of the best employees, companies are using innovative methods to find the right people. Social networks are a great venue to post job ads. Up to 60% of businesses will use them this year either exclusively or in conjunction with other recruiting methods.

It makes sense; to get the best, you have to go  where the people are. Generation Y or Millennials-those born after the mid-1980s-are rejecting traditional job search methods, such as blindly sending out resumes, cold-calling employers or pounding the pavement. With online tools, job seekers can undertake a comprehensive job search without leaving home.

In response, some companies have developed revolutionary job posting and hiring tools. They use technology to make the experience easy for both job seekers and employers.

Many businesses don’t have recruiters or HR in-house and likely outsource those functions. Hiring for them is daunting and a distraction, and many have trouble managing the process.

Applicant tracking systems, once only available to large companies have, are now available through software-as-a-service tools  like Ovation, Taleo, Snagajob among others. These advanced systems  are now convenient and affordable for businesses of any size.

The appeal of hiring software is straightforward; they simplify many recruitment tasks: from helping craft an effective job description to posting directly to the social networks like, Craigslist, Twitter, LinkedIn and others.

In addition, web-based recruitment systems can provide online applications and collect resumes. What’s more, the best software integrates mobile apps, which gives employers flexibility to untether from the desk.

Ready to take your hiring to the next level? Here are five tips for using these new tools when posting jobs to social networks:

1. Write an appealing job post

Always make sure your job description is complete, realistic and engaging. A tired, tedious job post can easily be lost on a social network. The most compelling posts, ones with the best response rates, stand out and talk to the candidate. Personalize your descriptions. The first person tense allows the reader picture themselves in the job. Utilizing phrases like “you will be responsible to…” or “you will help the team achieve…” can make a difference in attracting confident team players.

2. Ask Questions early

Asking the right questions early in the process will help identify qualified candidates quickly. Many hiring tools can be customized to ask candidates job-specific questions in advance of a face-to-face or telephone interview. For example, asking about reliable transportation, shift availability, or relocation preferences can be useful in vetting candidates to narrow your search.

3. Repost often

Like a loaf of bread, social media posts can become stale fast. New job postings continuously push older ones down the list. To succeed, you must keep yours on top and ahead of the pack. The key is to repost often on sites like Craigslist and Twitter. This will keep your place on prime web page real estate. Frequent wording changes in the post can also help improve response rates.

4. Cast a wide net

Job applicants don’t all look in the same place for opportunities. For example, a potential restaurant manager may only be searching under “Hospitality” or “Food Service.”  However, posting the same job under “Business Management” or “Customer Service” may generate other excellent candidates. Outstanding candidates can often be found by networking, so don’t forget to start your search with a reach out to your contact list asking for referrals.

5. Respond Quickly

The ease of applying for jobs through social networks allows candidates to respond to many job posts. To get the right person for the job, sometimes employers have to act fast. If you see an attractive application, response or resume, respond to the applicant with timely emails, texts or a phone call indicating your interest.

Also, it is easy to forget about the tension job seekers feel when waiting. Never leave anyone on the hook. Drop an email to all applicants, informing them whether they are or are not in the running. Respectful communication will always be appreciated, even if it is not pleasant news

Technology makes finding your next superstar employee easier. However, competition for skilled candidates is stronger than ever By using the new social recruiting tools effectively, an employer can increase the chance of connecting to their next great hire.


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