Category Archives: Engagement

Five Rules for Optimizing Job Ads for Drivers

Searching for the finest experienced drivers in the trucking industry, the best piece of advertising is your job ad. Putting up the right job description makes all the difference, especially in the quality of the candidates you see.

great job adOptimizing driver job ads does not have to be a difficult process. In fact, when you know the elements of an effective job ad, creating them will certainly become second nature.

Great job ads give your business a wealth of benefits:

  • More choices—the immediate benefit of a well-optimized job ad is attracting a larger pool of qualified drivers. This increases your chances of finding just the right driver to have behind the wheel.
  • Time efficiency—without having to contend with a flood of unqualified applicants, you waste less of your valuable time by focusing on only the most relevant applicants.
  • Higher loyalty—an optimized job ad will produce better hires, more reliable and better performing drivers. Your employee drivers will be the best representatives of your brand.
  • More bang for your advertising buck—optimized job ads do not cost more than weak ads, but they do give you significantly higher returns.

To find your next great driver, follow these rules of the road

There are five rules when optimizing job ads in search for drivers; they are the advertising secrets to have your next driver job ad rise to the head of the pack. Use these rules, and you will win the biggest prize—high-quality drivers that make your business shine:

#1: BE Specific With Headlines

When placing job openings, your biggest challenge is visibility. To fill a job opening immediately with the right person, the job must stand out amid thousands of similar ads saying essentially the same thing.

The problem with a majority of job descriptions is that they are simply too vague.

With online job searches for drivers, candidates often fall victim to “advertising blindness.” This is a natural tendency for viewers of a web page to ignore much of the information—either consciously or unconsciously.

The way to prevent this natural tendency is to be as specific as possible. Short and descriptive titles will resonate with your targeted audience. Instead of a generic and bland “Truck Driver Wanted,” give your job description some detail (and pizazz) with “Company Driver CDL Class A (Jefferson County).

#2: BE Unique

Your trucking company should provide drivers something exceptional—a Unique Selling Proposition (USP). Discover one thing that will set you apart from the multitude of competing voices, and use it to be memorable to job seekers.

Let the USP of your business become one of your best driver recruitment tools. Give drivers something substantial to talk about and driver word-of-mouth will do the rest.

Some of the most effective USP’s:

  • Industry Awards
  • Better Benefits
  • More home time
  • New or upgraded trucks/equipment
  • Signing bonuses

#3: BE Simple

The easiest rule to remember in optimization job ads—KISS (Keep It Simple Stupid).

The best drivers have more choices than unqualified drivers. They certainly don’t have time to waste. Long-winded and complex job ads will lose the attention of the reader quickly, as well as limit response rates.

Above all, for a job ad to be effective, it has to appeal to qualified candidates. Short, clear and descriptive ads will pique the interest of the right candidate. Leave out the fluff—and save extraneous details for a face-to-face interview.

#4: BE Urgent

Any advertising pro will tell you—ads need urgency to be effective. A job ad should stress how your business needs the right driver, right now:

  • Emphasize the current pricing (pay per mile or signing bonus)
  • Remind the reader of the limited amount of driving positions available (using specific numbers)
  • Promote hiring deadlines (specific date or number of days)

#5: BE Credible

In today’s interconnected world, informational social influence—called “social proof”—is one of the most powerful forces to transform lookers into buyers. This phenomenon increases the value within the marketplace or industry as well with. Companies use social proof to turn job seekers into interested candidates and applicants.

An experienced driver doesn’t care much what you have to say about your company, but they will listen to what others have to say about you. The biggest assets in hiring new drivers are your current drivers.

Use social proof to optimize a driver job ad in a number of ways:

  • Accreditation and awards from well-respected  and credible professional organizations (i.e. CSA awards)
  • Testimonials from current drivers
  • Mentions, articles and reviews in leading media

Optimizing your job ad is an essential part of hiring and managing quality drivers. A properly written job ad—no matter where you place it—will ensure both applicants and employees understand their roles, how they are accountable in their jobs, and exactly how valuable they are to your company and its success.

Advertisements

Finding the Perfect Incentive for Top Performers

Employee_incentiveIs there a perfect employee incentive?

Well, not all employee incentives are created equal. Employee incentives are to reward top performers.

That is the point! Just like a diverse workplace, incentives can take any shape—from the occasional treat or paid meal, to days off, vacations and extra income.

The best incentives should be like your best employees —innovative, motivating and willing to support the entire team to advance to new heights. Developing an effective reward system should be as valuable as your top performers.

Reward Programs Promote Empowerment

The key to an employee reward program is to promote a sense of empowerment and ownership. Hard work equals more profits, so employees should be able to share in profits, as well as receive individual recognition for their performance.

The first thing is to make employee incentives, rewards and recognition public and highly visible! Everyone in the workplace should understand that the company values good work and rewards high performance.

Concrete evidence of the company’s appreciation of top performers will provide each employee a sense they are working for something than the benefit of senior management.  The result is a more motivated, energized and enthusiastic work force—the perfect recipe for high productivity.

Employee Recognition Equals Employee Engagement

As one of the most powerful tools in the business world, incentive programs can improve the overall quality of employees, more than almost any other factor. When employees are adequately recognized and engaged, they will take less sick days, they are less likely to leave, more flexible and much, much more valuable.

Faced with sagging performance in customer service, American Express needed a change to motivate its call centers. After attempting several plans, with limited success, company leaders came upon a truly brilliant idea. They began providing a revamped benefits package: more pay, flextime and clear recondition for higher performance.

Almost instantaneously, American Express call centers reacted positively, with a 10 percent increase in processing customer calls.

Paid vacations are another popular employee motivation for to reward highest performers.

A paid trip—perhaps costing up to a few thousand dollars—can seem like an extravagantly expensive premium. However, when you crunch the numbers, an investment in employees, by setting an example for all employees to shoot for, becomes money well spent.

The ROI of Employee Incentives

Employee incentive plans—vacations and trips—can have much more “bang for the buck” than a one-off cash bonus. After a time, a single $2500 gift may lose its appeal (especially after it is spent).

However, apply that same $2500 (or even a little less) to a getaway for a top performer, and he or she will return to work with a “glow,” something that will spread throughout a department—or the whole company.

What is a better motivation for a company to get more out of its people? Everyone will need to be the next one on a company-paid holiday!

A well-executed incentive program pays for itself. Spending money on employees provides a return on investment with higher productivity, less sick days taken, improved compliance and better overall morale.

A company can combine the ROI by having the top two (three or more) performing employees take a weekend trip together. When the best employees are enjoying themselves in the same place, who knows what extraordinary things can happen? This makes it a networking opportunity, a way to build relationships and maybe even come up with the next impressive business idea.

Find The Perfect Employee Incentive Program For You!

Not every business can give their best employees paid trips as a way to thank them for their hard work. No matter direction you take your employee incentive program, it should be created to fit your top performers. More importantly, a rewards program should be a highly visible demonstration of their value to your business success.

Of course, employee incentive programs begin with talented employees! Recruiting hiring and onboarding the best talent starts with organization—developing a strategy to cut through the clutter and get the right people for the job.